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Marketing Manager

Hartford, Connecticut
Job Type
22 Jul 2021
Job Description:
Develops and implements strategic messaging and GTM plans for the organization. Stays abreast of changes in the competitive and marketing environment to best serve the objectives of the organization and adjusts plans accordingly. Owns and develops customer value props (CVPs), messaging and GTM strategy for high priority product/initiatives within the organization and recommends appropriate strategies to channel leads. Requires a bachelor's degree with required years of experience in the Product Marketing (PMM) or Marketing field. Familiar with a variety of Marketing concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to a head of a unit/department.

Comments : Location sourcing does not matter for role. Can be remote and located anywhere in US. Heavy emphasis on messaging, CVP development and GTM planning necessary.
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  • Job Reference: 333952068-2
  • Date Posted: 22 July 2021
  • Recruiter: LanceSoft INC
  • Location: Hartford, Connecticut
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent