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Field Marketing Manager - ANZ

Boston, Massachusetts
9 Oct 2021

LivePerson is a transformational force in how brands and consumers communicate. With over 18,000 brands, including HSBC, Disney, Verizon, and Home Depot, we are on a mission to make life easier for people and brands everywhere through trusted Conversational AI. We believe in a future where conversations are the norm for getting your intentions fulfilled - whatever they are.

We are an innovative, intent-driven company that believes in building the future and we are looking for growth minded, unconventional thinkers, developers and builders to join the team.

You will thrive here if: 

You can operate in a fast paced, dynamic environment

You nerd out about AI, how it can be applied, or how you can learn more about it (don't worry we'll help)

You believe data-led decision making is the norm

You see feedback or failure as motivation to learn and to grow 

You relate to our core principles and want to work with experts in their respective fields

As LivePerson's Field Marketing Manager - ANZ, you will be responsible for supporting the regional strategy and independently executing field marketing campaigns intended to drive new customer growth in the Australia and New Zealand market. 

You will help develop and deliver on the ANZ marketing strategy which will require you to be aligned with the overarching global marketing strategy, product roadmaps, business priorities and LivePerson's vision. 

Reporting to the Marketing Director - APAC, you will work closely with the field marketing team and manage out-of-the-box account-based marketing efforts to accelerate opportunities for the sales teams to close. 

This will largely include collaborating with key stakeholders to plan, coordinate, promote and execute virtual and in-person events.

You will have the opportunity to be part of a nimble, highly impactful team and help drive the adoption of Conversational AI and messaging among the world's largest brands including retailers, telcos, banks, airlines and more - it's impressive! 

In this role you will:

  • Drive the execution of ANZ field marketing programs
  • Lead events end-to-end to ensure their success and ultimately ROI
  • Work with top customer advocates and other key stakeholders to develop valuable content including case studies, testimonials, articles etc.
  • Regularly collaborate with ANZ sales leaders and client partners to drive account-based marketing efforts to support sales opportunities to close
  • Adhere to regional budget and create data-driven program insights to analyze the effectiveness of marketing campaigns and determine ROI
  • Prioritize effectively in a quickly changing and ambiguous environment
  • Your qualifications are: 

  • 5+ years of experience in marketing within ANZ and ideally in a field marketing capacity
  • Experience in executing Account Based Marketing (ABM) strategies
  • Proficiency with Salesforce and marketing automation systems/tools such as Marketo and Outreach would be advantageous
  • Ability to report on and analyze program metrics and ROI
  • Strong content writing skills and excellent attention to detail
  • Ability to work in a collaborative, fast-paced and results-driven environment
  • Highly organized, ideas-driven and commercially-minded
  • Excellent verbal, written, and interpersonal skills
  • Bachelor degree in business, marketing, or related field
  • Why you'll love working here:

    LivePerson was named to FastCompany's World's most innovative companies of 2020 list for the Artificial Intelligence category. We offer amazing colleagues along with opportunities to push your own limits to grow. We embrace invention and experimentation. Most importantly, you'll have an ability to make an impact at work and at brands across the globe as we build the future with trusted Conversational AI together.

    At LivePerson, people from diverse backgrounds come together to do their best work and be their authentic selves. We are proud to be an equal opportunity employer. 

    All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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    • Job Reference: 393551856-2
    • Date Posted: 9 October 2021
    • Recruiter: LivePerson, Inc
    • Location: Boston, Massachusetts
    • Salary: On Application